New logo for e4Africa

Friday, March 11th, 2011 | Blogging

I’m in the process of finding a new logo for e4Africa and have commissioned a graphic artist to come up with a few ideas. I need the help of you, my loyal readers and friends, to choose the most appropriate one. What do you think of the following three:

Option 1

Option 2

Option 3

The cog symbolizes technology, the map of Africa is self-explanatary and the waves emanating from Cape Town indicate from where e4Africa operates on the ether.

Please let me know which one you prefer, and why, by leaving a comment. Thanks for your assistance in this matter.

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24 Comments to New logo for e4Africa

Friday, 11 March, 2011

3! Snug and comprehensive.

Friday, 11 March, 2011

Option 1 jumps out at me. Maybe it is the colors but I like this one.

Friday, 11 March, 2011

Option 3: Simple, clear lines; lower case letters are more readable; large, strong font; orange against black stands out well. Attention is generally drawn to the colour, therefore the colour should be what you want people to read. (This is why I wouldn’t choose option one, where my eye is drawn mostly to the green cog.) Option 2 is a bit cluttered, and the “e” doesn’t fit neatly inside the continent. Maybe the “4″ of option 3 should also have some orange together with the black shading. I’m not entirely sure about the waves… The dot in the middle makes it look as though they are emanating from somewhere further north… Nairobi?

Friday, 11 March, 2011

My gut feel was for option 3 initially, but looking at option 1 again, and i hate giving the first option preference…but I’d say your graphic gurus got the colour scheme & that slight 3D perspective leaning towards north africa just right.

Mark C
Saturday, 12 March, 2011

Option 1 stood out for me with the green cog, but option 3 too as I like the idea of radiating waves. My opinion is that the dot in the middle of the wave does not fit in.

Option 1 somehow, the “outside”of the picture almost bears no relation to the “1nside”.

I now prefer option 3.

Sunday, 13 March, 2011

Ok, ok….I’ll go with option 3 only if the graphic guys change that orange colour in the font, and go for something with more impact in the E….plus the 4 is getting lost in all that silver. Good luck with the final decision, gonna be tough. Idols has nothing on this – smiles.

Sunday, 13 March, 2011

Option 3.
a. Colour – yellowish colour is typical African soil -fertility, growing, spreading, feeding and nurturing the ICT;
b. e cog black – Technology for Africa;
c. signal black & grey i – sending iCT waves from SA into the rest of Africa;
d. grey colour – signals the inbetween levels of technological develoment in the rest of Africa – thus exposure and experience need to be improved to other countries and their schools;
e. THE BEST is number 4 – meaning “for”, but also its symbolic meaning: 4 deals with stability and invokes the grounded nature of all things. Consider the 4 seasons, 4 directions, 4 elements all these amazingly powerful essences wrapped up in the nice square package of 4. Thus, 4 represents solidity, calmness, and home. A recurrence of 4 in your life may signify the need to get back to your roots, center yourself, or even “plant” yourself. 4 also indicate a need for persistence and endurance – to get ICT into all aspects of life even in all our schools and this is just what Khanya’ LIFE purpose “WAS SUPPOSED TO BE”….

Nevertheless (for my last personal STATEMENT), I give the new logo 11/10 Excellent Kobus !!

Albie e4africa

Sipho Didiza
Monday, 14 March, 2011

Option 2 stands out for me more than the other two options.

Tuesday, 15 March, 2011

Logo 3 colour scheme does it for me. I would have preferred the letter ‘i’ in Africa to be in the logo. Now it looks like, especially for people who see the logo before they read the blog.

Tuesday, 15 March, 2011

I like option 3.

Juleen Mettler
Tuesday, 15 March, 2011

Option 2 stands out for me. I like the colours used for this one.

Sharon Hershaw
Wednesday, 16 March, 2011

Option 3 for me, Kobus. With a rider: I like the way the ‘waves’ have been done in option two – coloured dot at CT and the white with red for the waves, almost suggesting their ‘pulsing’. I would suggest doing this in the colours of this option – i.e. orange and white. (The black in option 3 for this is a little dull and lifeless).

For the rest, 3 over 2 because it is ‘neater’. The tidier/smaller cog doesn’t overwhelm, the ‘e’ and ’4′ fit into the map, the font is more appealing.

John Thole
Thursday, 17 March, 2011

Option 3 is my first choice. However, I’d go for the colours of Option 2 as they come across a little ‘stronger’ than the orange in Option 3.
The dot ‘thing’ doesn’t do it for me so I’d suggest you keep the eminating idea but use a fanning-out type look rather than a ‘sector of concentric waves.’ THis would mean leaving the dot out of the middle and semi-circular lines radiating out from CT.
Choosing final logo designs can be fun …and then very frustrating too. Good luck!

Gail Ahrends
Friday, 18 March, 2011

Option 1, I like green, we need to be green conscious, and to me it shows technology moving from Arica all over the the world.

Friday, 18 March, 2011

Option 3 has the type of simplicity in logos one wants. the others are visually “loud” if i may put it like that.

Ingrid Graham
Monday, 21 March, 2011

Option 2. The cog covers more of the continent.The broadcast waves are active- pulsating!Red denotes life- aliveness – action! The e should be joined somehow or it looks like an e inside a c (make it bold or solid )

Tuesday, 22 March, 2011

So funny… I’m loving this! Which one will you choose, Kobus?

Wednesday, 23 March, 2011

Option 3 for me.

Wednesday, 23 March, 2011

Option 3 for me. Albi said it all.

Wednesday, 23 March, 2011

I’d go for option one. The othe two, the African map is to big, if you reduce the image for your header it will look lopsided. Everyone knows the shape of Africa, and using the first one, says that though it’s based in Africa it can or perhaps will expand. Maybe the bottom of the cog (image 1) can be faded to blend with the page it will be on.

Tuesday, 29 March, 2011

Option 3. Simpler design and colours and its easier on the eye.

Thursday, 31 March, 2011

option 1 go the green way

Darryl Lund
Thursday, 31 March, 2011

Option 2 jumps out at me. I like the vibrant colours and the gear spans more of Africa than option 3

Monday, 4 April, 2011

Hi Kobus
I prefer Option 3. Shows nice balance. Colour scheme is typically African. Continent clearly defined. Good contrast used. If perhaps your artist could use the wave from option 2 (using white and orange) and indicate Cape Town with a RED dot it could be even more striking. Remember, it must be made obvious that the waves are emitted FROM Cape Town. The number “4″ looking smart in black/grey but would look even nicer with orange shading … try it. Good luck.

Edgar Magaar, Westridge High School, Mitchells Plain.

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